Our Mission

Our mission started out simple. Provide high quality products that are good for people.

We started as a simple beard care and pomade company with simple recipes ingredients. After a while we outgrew our mission and original products. Somewhere down the line our mission got blurry and we had to take a step back.

When we started to examine where we were at and where we were headed some things became clear. We needed to sit down and really get to the purpose of it all. If anything is to be genuine it must be done with purpose. We  did this by asking our selves a simple question. What is our mission.

To hone our mission into something simple we broke it down into four questions.

  • What do we want to do?
  • How do we want to do it?
  • Who are we doing it for?
  • What do we want to accomplish?

After doing this the answers became clear. We had been doing it wrong. We were following trends, losing sight of ourselves, and watering down our mission. We needed to set a new standard and make it an honest reflection of what our values were. So, we answered those questions.

  • We want to improve peoples lives.
  • By providing exceptional product, and helpful information.
  • We are doing it for everyone who want the best for themselves.
  • We want effect real and lasting change in peoples lives and our community.

With that out of the way our Mission became clear.

Our Mission:

To improve the lives of everyone by providing exceptional products and valuable information.

And, with that mission in mind we decided to donate a portion of our profits to carefully selected charities that focus on mental health and addiction issues. These issues are extremely close to us and effect millions of people around the world. And with your help we can make our mission come true.

Thank you for your time and support. We wouldn't be here without you.

- The Rockriver team.